Pi Maker

Pi Writer

THIS MIGHT HELP TO FIND PEOPLE FOR YOUR BOARD STRATEGY: People who make the tipping point of a product

1. INNOVATERS

   These people like something first. They don't need the product, just want it.

2. EARLY ADAPTERS

   These people actually benefit from using the product.

3. EARLY and LATE MAJORITY

   These people don't need the product but everybody else has the product so they come along and want the product as well.

4. LEGGARDS

   These people don't use something new till it's old

Purple Cow

Make it remarkable

5 P's of marketing

1. Product
2. Pricing
3. Promotion
4. Positioning
5. Publicity

3 other P's of marketing

1. Packaging
2. Pass-along
3. Permission

New P of marketing

1. PURPLE COW
2. Why, the what, and the how of Remarkable

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4 kinds of people

1. prospects
2. customers
3. loyal customers
4. former customers

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